We have seen some of them convert hugely due to the presence that many of these blog posts have now achieved in Google. It took a lot of a) hard work and b) patience. We tweak our content with infographics, gifographies, and long-form blog posts, and even hire a custom artist to draw artwork for some of our blogs. And the rankings took time. It took us over eight months to get to 1 for what does a copywriter do on Google with our infographic on this keyword, published as a blog post. 94-95% of our conversions, revenue and Guest Blogs: I see real ROI on most guest blogs I've published. For example, last year I saw a $5000 client come from a guest blog I posted on SiteProNews. He was so impressed with my current and up-to-date SEO and content marketing knowledge featured in the guest post, that he hired my on-site writing team to do all of his content online.
He was already convinced when he fax list walked in, and needed very little convincing to sell (a few minutes on the phone was enough). Podcast: I created a podcast with bi-monthly 30 minute episodes of audio content, hosting myself and a guest speaker with a few solo episodes. I have posted these transcripts and over 6000 words on my site. I hit New & Noteworthy in iTunes shortly after launch and saw a 10-15% jump in overall monthly traffic to. Twitter Chat: I created a weekly Twitter chat, in January, announcing to my mailing list (blog subscribers and customers) that it was coming out. I hired a social media manager to help me manage it, schedule guests, and create Q&As and a weekly live chat blog recap.
We hit inside just six months, the sidebar on Twitter and Trending was the 11 th most talked about on Twitter during its live hour. Published book: I self-published a book on Amazon in April, without an ounce of advertising money and relying only on my existing audience built through content marketing. I had a list that I curated for a year: I worked on the book for over 12 months and talked about it online in my groups the whole time, building anticipation. Without a publishing house to help me, I sold over 100 copies in the first month, and it continues to sell alone at two to three copies a day. It hit Amazon's bestseller on the second day after its launch and has . The verdict? SEO and content marketing go hand in hand Content marketing is your best path to online marketing that works: there's no other way to put it. And SEO is only a part of it.